Brand Development Advice for Startups

At the heart of any good business, is good branding. However, most of the branding advice that you’ll often find either on the web or being given in person tends to be geared towards ensuring that your brand remains consistent in your marketing efforts, or improving what has already been established. But, what happens if you are just starting out, and have not yet established a brand? If your brand has not yet been developed and you are starting a business and brand from scratch, the advice that you need for brand development is often quite different to a lot of what’s available. Here are some of the best tips for business owners who are looking to develop a strong brand from scratch.

Identifying Your Target Market

When developing a brand, the first thing that you must do is ensure that you fully identify your target market. This is in order to ensure that your brand is appealing to the customers who you are targeting. For example, if you’re selling baby clothes, your brand will have to hone in on what it is that parents want and make sure that the branding you use is attractive to parents. On the other hand, if you are selling a product or service that is aimed at the older generation, it’s essential to have a good understanding of the values of the older generation so that they can relate to your brand. A brand management agency can help you tailor your brand to your target audience.

Learn From Your Competition

Whatever industry you are building a brand in, you will almost definitely have to face some competition. But, the good thing about this is that there is a lot to be learned from competitors and the way in which they do things. Carefully evaluate your competition and work out which competitors are doing well, and which are not. By doing this, you will have a good idea of the strategies that you need to use in branding in order to be successful, as well as which strategies are best avoided.

Adding the Human Touch

Today, it’s more important than ever before for brands to have a personality that people can relate to. Defining your brand as a person and humanizing it is essential in order for people to take notice and relate to your brand in a way that makes them want to get involved and buy your products and services. Think about your company as a whole, and then try to imagine it as a person – what kind of person would it be? In your branding efforts, portraying your brand as human rather than simply a written voice or a logo can go a long way and also makes it easier for you to develop your brand further in the future.

Branding is absolutely essential for businesses, products and services in this day and age. When you’re building a brand from scratch, you will need to ensure that it’s relatable, unique, and uses proven successful strategies. Best of luck!

Back to magazine